Guides
Social media marketing that earns its keep
Practical guides for people who would rather be building their product than editing videos. No growth hacks, just what works and how to tell.
· 3 min read
Hook testing: how to find the opening line that earns the click
The first line of a post decides whether anyone reads the second. Here is how to write hooks worth testing, test them fairly, and know when you have a winner.
Read the guide· 3 min read
How often should a small business post on social media?
An honest answer to the question every small business asks: why consistency beats volume, a realistic schedule per platform, and how to keep it up without it taking over your week.
Read the guide· 4 min read
How to market a mobile app on TikTok, Reels and Shorts
A practical plan for app makers: what to post, how to show the app without a film crew, and how to send each tap into the app or the right store so you can see which posts bring installs.
Read the guide· 3 min read
UGC-style videos without hiring creators: a practical guide
What makes a UGC-style video work, the four-beat script behind most of them, and how to make honest ones from your own footage, a voiceover and captions.
Read the guideGive your feed some fizz
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